Enduracool Instant Cooling Towel

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Meet the Enduracool Towel from Mission Athletecare:

Enduracool Instant Cooling Towel by Mission Athletecare
Enduracool Instant Cooling Towel by Mission Athletecare

The basic gist of this towel is that when it gets wet, it has a cooling action so you can use it on a run or whenever to help keep you cool. It does not contain any chemicals to achieve this cooling action and the towel is reusable and machine washable. It’s made from a polyester-nylon blend and can also be used dry to wipe away sweat during a workout.

Mission Athletecare Enduracool Towels

The towel comes in multiple sizes. I received the “Large” size, which is 12.25″ x 33″. They also make a “Regular” size which is 6.125″ x 37″. Truthfully, the Regular size seems like it might be the best for running since you can use it around your neck without having to double-up the layers by folding it in half. Of course, the regular size might be able to tie around your head in a do-rag style or something!

Enduracool Cooling Towel by Mission Athletecare

Honestly, the first time I tried it I just ran it under the cool water tap and gave it a shake. (To activate the cooling properties you have to get it wet and then snap it.) And it felt…. like a damp towel. Just slightly cool and it didn’t seem that impressive.

So a couple of days later I tried running it under warm water and did the snap. That’s when I could really tell that it was cooling itself down. Which was pretty cool, but it still didn’t seem completely remarkable to me. Eventually it still seemed like a damp towel. And in the dry hot desert air, it dries out pretty fast. And while I do sweat while working out, not enough to provide it with a continual supply of wetness to keep activating the cooling effect. (Perhaps in a more humid environment where sweat doesn’t evaporate so quickly like it does in Vegas?)

So my personal feeling is: immediately after a run if you wanted to wipe yourself down, this is a nice size towel. Lightweight, easily portable and does the job. If you’ve only got a bottle of warm water that’s been sitting in your car the whole run, dumping it on the towel and snapping it should activate enough of a cooling effect to feel relief post-run. But I didn’t feel it was enough cooling to power you through a long run, especially in the desert.

Legalese: I received this product free for the purpose of review. The opinions expressed here are my own.


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